Privacy Policy

Last Updated: [Insert Date]

At Swimming Gear Shop (“we”, “us”, or “our”), we’re as committed to protecting your personal data as we are to providing top-quality swimwear and training equipment. This Privacy Policy explains how we collect, use, and safeguard your information when you visit www.ukswimgear.com.

1. Who We Are

We are Swimming Gear Shop, a UK-based retailer specializing in performance swimwear, training aids, and accessories for competitive swimmers and fitness enthusiasts worldwide. Our registered address is 97 Merridale Rd, Wolverhampton, GB WV7J 4OR.

2. Information We Collect

Like a well-planned training session, we only collect what’s necessary:

• Personal Information: When you make a purchase, we collect your name, email address, shipping address, and payment details (processed securely through our payment providers).
• Technical Data: IP address, browser type, device information, and how you interact with our site (like which swimwear categories you view most).
• Communication Data: Any messages you send us via email or contact forms.

3. How We Use Your Information

We use your data to provide the smooth shopping experience competitive swimmers deserve:

• Process your orders faster than a 50m freestyle sprint
• Provide customer support from fellow swimming enthusiasts
• Improve our website and product offerings
• Send order confirmations and shipping updates (no marketing emails unless you opt in)
• Prevent fraud and ensure payment security

4. Data Sharing & Disclosure

We treat your data like a relay team treats their baton – with care and only passing when necessary:

• Payment Processors: To complete transactions (PayPal, Stripe, etc.)
• Shipping Providers: To deliver your swim gear worldwide
• Legal Requirements: When required by law or to protect our business

We never sell your data to third parties.

5. International Data Transfers

As we ship globally (except certain regions), your data may be transferred outside the UK/EEA. We ensure all transfers comply with data protection laws using Standard Contractual Clauses or other approved mechanisms.

6. Data Security

We protect your data with the same vigilance as high-performance swimwear protects against drag:

• Industry-standard encryption (SSL/TLS)
• Regular security audits
• Limited access to personal data
• Secure payment processing (we never store full card details)

7. Your Rights

You have rights regarding your personal data, including:

• Access to your information
• Correction of inaccurate data
• Deletion of your data (where applicable)
• Objection to processing
• Data portability

To exercise these rights, contact us at [email protected].

8. Cookies & Tracking Technologies

Our website uses cookies – small files that help us:

• Remember your preferences (like currency selection)
• Analyze site traffic to improve performance
• Enable shopping cart functionality

You can manage cookies through your browser settings, though some features may not work properly without them.

9. Changes to This Policy

We may update this policy occasionally, just like swimmers adjust their training regimens. The current version will always be posted here with the “Last Updated” date.